
Rebecca F
SEO and Growth from Awareness to Revenue
Skills

See my services

Work experience
Senior SEO Specialist
SaaS • Full-time
Jan 2024 - Oct 2025 • 1 yr 9 mos
● Led cross-functional marketing initiatives across SEO, paid acquisition, website optimization, and content marketing to support pipeline growth and brand visibility. ● Drove 300% organic traffic growth within 5 months through technical SEO improvements, content strategy, topical authority building, and digital PR initiatives. ● Coordinated website revamp and optimization projects with product, design, and engineering teams to improve UX, Core Web Vitals, and conversion performance. ● Managed integrated campaign execution across Google Ads, LinkedIn Ads, outbound outreach, landing pages, and content assets, generating 4–8 high-quality leads and ~4 SQLs/week. ● Collaborated with writers, designers, and external contributors to execute eBooks, case studies, landing pages, one-pagers, and campaign collateral. ● Program-managed multiple concurrent initiatives, aligning timelines, stakeholders, priorities, and deliverables across teams. ● Trained and onboarded new hires across SEO, content, and paid acquisition processes.
Founder's Office & Growth
Services • Full-time
Jan 2020 - Nov 2023 • 3 yrs 10 mos
● Led and coordinated growth initiatives spanning SEO, product launches, content, and user acquisition in collaboration with product, engineering, and leadership teams. ● Increased organic talent leads by 460% through scalable landing page strategies, internal linking improvements, and content automation initiatives. ● Program-managed SEO-safe migration from NoCode to a custom platform, coordinating across engineering and product stakeholders while preserving rankings and improving user experience. ● Supported GTM planning and launch execution for multiple product features, contributing to Product Hunt rankings, increased signups, and backlink acquisition. ● Built and scaled a content program from 0 to 1,000+ monthly clicks within 3 months using high-intent SEO-led content strategies. ● Conducted 1000+ interviews and collaborated on hiring and onboarding processes for internal and client-facing roles. ● Created eBooks, downloadable resources, and lead generation assets to support acquisition and lifecycle marketing efforts.