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Xin yi
@rebeccamacson
China Social Media Strategist and Visual Designer
China
Chinese, English
About me
China-based social media strategist and visual designer specializing in Xiaohongshu (RedNote), Douyin and Bilibili. I have planned and produced content for an art education creator whose Xiaohongshu account grew to 130K+ followers. I support China-market research, content planning, post and carousel design, short-form video editing, community engagement and Mandarin localization. My tools include Photoshop, Illustrator, Premiere, CapCut, Procreate, Notion, Gemini, Claude and ChatGPT. You can expect clear communication, reliable delivery and practical work tailored to Chinese audiences.
Skills
Xin yi
Offline •
Average response time: 1 hour
See my services
Catalog Design
I will design a clear price list quotation or product brochure
Book Layout Design & Typesetting
I will format your course PDF workbook or learning guide
Portfolio
Work experience
Content Operations Specialist
Xiaohongshu
Jun 2024 - Sep 2026 • 2 yrs 3 mos
Planned and produced content across Xiaohongshu, Douyin, and Bilibili, including topic research, Chinese copywriting, visual design, video covers, short-form video editing, publishing coordination, and performance review. Supported an art-education creator’s Xiaohongshu account growth to 130K+ followers. Researched audience interests, competitors, platform trends, and engagement signals to improve content direction and presentation. Coordinated content calendars, creative requirements, source materials, and publishing schedules across a content team.
