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rebeccascagnell

Rebecca S

@rebeccascagnell

Digital Marketing and Social Media, Creative Development

United States
English
About me
I am a Performance Marketing professional with extensive experience planning, executing, and optimizing multi-channel paid media campaigns. My focus is on blending data-driven strategy with creative execution to accelerate acquisition and scale revenue growth across Meta, Google Ads, and TikTok. I thrive at the intersection of analytics and creativity to deliver measurable results.... Read more

Skills

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rebeccascagnell
Rebecca S
Offline • 

See my services

Social Media Marketing
I will create social media creative and copywriting, made per platform, brand aligned
From$45 / projectMore details

Portfolio

Work experience

World_Wildlife Fund

World Wildlife Fund

Full-time • 3 yrs 8 mos

Associate Specialist, Integrated Marketing

Feb 2024 - Present • 2 yrs 6 mos

Currently help manage full-funnel paid media investments across Meta, Google Ads, TikTok, and Microsoft Advertising. Focus is on blending data-driven strategy with creative execution, leading integrated campaigns, and using rigorous testing to accelerate acquisition and scale revenue growth.

Integrated Marketing Coordinator

Dec 2022 - Feb 2024 • 1 yr 2 mos

Coordinated integrated marketing efforts within the organization. Supported multi-channel paid media campaigns and collaborated with cross-functional teams to streamline operations and improve the customer journey through performance marketing analytics.