Regina HB

Co-Founder, CEO & Revenue Operations Lead

HBMaquinaria • Self-employed

Sep 2025 - Present • 11 mos

Built a construction and heavy-equipment rental company from concept to operation by creating its brand, website, CRM, sales pipeline, lead-generation channels, Google Ads, quoting system, contracts, SOPs, customer communications, and lifecycle tracking. Lead business strategy, marketing, sales, customer operations, finance, payroll, taxes, vendor coordination, contracts, and process improvement while developing the reporting and operating infrastructure required for scalable growth.

CRM, Marketing Automation and Revenue Operations Manager

MFS Trade School • Full-time

Sep 2024 - Jul 2026 • 1 yr 10 mos

Managed 40k+ records across a dual-CRM setup: HubSpot supported 5k+ active leads and expanded student database from 3k to 5k records; Zoho stored 30k+ legacy/low-intent leads. Improved data quality by migrating and standardizing records: linked ~50% of unassociated data, segmented active vs. legacy leads, removed ~1/3 of duplicate deals, and minimized bot/duplicate backlogs via daily audits. Scaled automation from ~15 to 80+ workflows across HubSpot, ActiveCampaign, and Zapier for lead routing, lifecycle stages, communications, attribution, and internal ops; increased annual recertifications from 1–4/month to 100+ via expiration monitoring campaigns. Enabled real-time sales prioritization by building behavioral lead scoring from web/email engagement, applying interest tags, and integrating Slack alerts for reps to claim new leads. Replaced nonexistent Google Ads attribution with a hybrid system (GCLID, closed-deal automation, offline conversions, and enhanced/manual tracking); held 90–100% monthly reconciliation across Shopify, CRM deals, commissions, and Google Ads records. Supported inbound growth from ~15 to 50–60 leads/day (peaks >100) by refining campaign tracking, attribution, data flows, and lead management. Maintained system reliability by troubleshooting failures across HubSpot, Zoho, ActiveCampaign, Zapier, Shopify, CallRail, Aircall, Google/Meta Ads, and web forms, while coordinating CAPTCHA and integration updates. Led 2 CRM assistants and supported ~15 stakeholders across sales, support, marketing, accounting, ads, dev, and ops; achieved error-free weekly audits via recurring training, SOPs, and validation cycles.

Digital Operations Manager

The Rodriguez Co • Full-time

Aug 2023 - Sep 2024 • 1 yr 1 mo

Improved customer-service response performance by up to 60% across approximately 6,000 construction customers and prospects by centralizing CRM data, automating responses, and organizing lead follow-up. Increased quote-processing capacity by an estimated four to five times by creating SOPs and standardized workflows for lead intake, customer documentation, scheduling, quoting, and follow-up across contractor-platform, referral, and direct leads in Texas and Florida.