I will setup facebook conversion API and meta pixel for IOS 14

SETUP FACEBOOK CONVERSION API AND PIXEL FOR IOS 14

What is the difference between conversion API and pixel?

Conversion API

When you send data from your website server to Facebook is known as Facebook conversion API.

Pixel

When you send data from your website, Client browser to your Facebook is known as a Facebook pixel.

As IOS 14 update is impacting your ads and tracking FB has announced the new way of tracking conversion API.

My packages

There are three methods for setup.

1 . Pixel + conversion API.

•  Setup pixel and conversion API  

2. Mix of conversion API and pixel.

• Set up some events from the pixel and some from the conversion API( exp... add to cart from the pixel and purchase from the conversion API)
• In this method, you will have high advance matching option
• No duplication error 
• Main events are tracked with the conversion API.

3. Only by conversion API.

• In this method, I will send all events from the server to the FB
• Highly effective
• No duplication

Requirement 

For different packages I will need different requirements plz contact me and ask for that

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