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reimoi

Reimoi Khaling

@reimoi

Brand Strategist for Early Stage Founders and Small Businesses

Portugal
English
About me
Most brand strategists jump straight into strategy. I don't. Before any positioning or messaging work begins, I help you figure out whether what you're building has a real foundation — because without clarity, strategy doesn't work. And without strategy, marketing is just noise. Some founders have a clear idea that they can't communicate. Some are still figuring out if it's worth building at all. Either way, that's where I come in. My process covers viability check, positioning, brand voice, and communication direction.... Read more

Skills

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reimoi
Reimoi Khaling
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See my services

Brand Strategy
I will develop your brand strategy, positioning and messaging
From$250 / projectMore details

Portfolio

Work experience

Brand Strategy Consultant

Catering Business • Freelance

Jan 2026 - Mar 2026 • 2 mos

Collaborated with the founder of a home-based catering service to build the communication infrastructure and brand strategy foundation from scratch. The founder was a talented chef preparing community-specific tribal recipes for busy medical professionals. The business had loyal early clients but no structure — no flyer, no payment system, no ordering flow, and no clear way to introduce the service to new customers. The work covered audience definition, offer and pricing structure, WhatsApp ordering and payment flow, a two-page flyer designed for time-constrained medical staff, and a full brand strategy document covering market positioning, messaging pillars, and a three-phase growth path to 50 clients. The outcome was a structured, communicable service the founder could present confidently to new customers — with a clear ordering system, defined pricing tiers, and a strategic foundation for scaling beyond word of mouth.

Brand Strategy Consultant

Beauty Brand • Freelance

Sep 2025 - Dec 2025 • 3 mos

Collaborated with the founder of an early-stage permanent makeup business to develop the brand strategy and positioning before launch. The founder offered brow treatments, lip blush, and scalp work but had no strategic direction — no defined audience, no positioning, and no clear way to communicate her offer in a competitive market. The work covered business context review, Lean Canvas to clarify the business model and value proposition, audience definition, brand positioning, messaging pillars, and platform rhythm across Instagram, WhatsApp, and Facebook. The Browna launched successfully following the strategy engagement, received strong early client reviews, and has since moved from a home-based setup to a rented studio — a concrete marker of early traction.