Veronica H

Lead Product Designer

Nural

May 2025 - Jan 2026 • 8 mos

AI-powered marketing analytics and reporting platform – Led product design and UX restructuring of the reporting ecosystem – Defined information architecture for Dashboard, Audience, Creative, and Performance views – Designed complex, data-heavy tables and charts – Built fatigue detection UX with actionable visual indicators and performance signals – Structured analytics widgets to support faster campaign decision-making – Improved clarity of metrics presentation to support performance-driven marketing teams – Reduced cognitive load in high-density data environments – Delivered high-fidelity, developer-ready UI with clear states and edge case

Lead Product Designer

rhino.fi

Feb 2024 - Oct 2025 • 1 yr 8 mos

Cross-chain liquidity and stablecoin routing infrastructure that simplifies moving assets and enables developers to integrate one API for bridging, swaps, and smart deposits across blockchain ecosystem – Led UI/UX enhancements for Bridge, boosting user experience and engagement;
 – Designed two network campaigns: Scroll and Taiko, resulting in significant lifts in weekly USDT transactions (4x and 3x, respectively);
 – Created the Alpha Key campaign, driving a 70% increase in weekly active users (WAU) and doubling transaction volume;
 – Achieved our squad’s OKR goal 3-4 weeks ahead of schedule; – Enhanced network selector to improve user flow and engagement; – Revamped History widget, streamlining the user experience; – Designed key features: Address Book, Default Route, Network Selector options, and Bridge USDT theme;
 – Created a design and clickable prototype for a new product – the Account mobile app – Improved and simplified Trackers design

Senior Product Designer

Bounce

May 2023 - Aug 2024 • 1 yr 3 mos

Tournament and competitive platform for players, teams, and coaches – Created interfaces for tournament creation, management (view, add participants, create brackets, etc.), and a tournament marketplace; – Crafted user-centered account interfaces for both players and coaches; – Developed the website design and maintained consistency across system design components