
Olena T
Social Listening, Consumer Insights, Patient Insights Consultant
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Consumer Intelligence & Social Listening Consultant
Mavigex • Full-time
Jun 2024 - Present • 2 yrs 4 mos
I develop research around clients’ business questions, combining social listening, search intelligence and human interpretation. My work includes pharmaceutical projects across European markets, exploring patient and caregiver needs, treatment experiences, brand perceptions and differences between countries. Using different Social Listening tools, I build and refine multilingual queries, review data relevance and combine quantitative patterns with qualitative analysis. I translate the findings into reports and presentations with clear implications for marketing, communication and product decisions. My achievements briefly: - Completed Bradnwatch and Meltwaters Social Listening Analyst Certifications - Featured in the Cosmofarma Exhibition 2025 programme as a speaker on social listening in pharma and the voice of patients and consumers. - Contributed to pharmaceutical research covering the several European Markets. - Developed multilingual research queries to investigate treatment experiences, patient concerns and everyday barriers. - Produced research reports and follow-up analyses addressing specific client questions and differences between markets.