Samet Durgun

Senior Performance Marketing Manager

Zalando • Full-time

Feb 2017 - Feb 2017 • 0 mos

At Zalando, a leading European eCommerce platform, I managed and optimized large-scale digital marketing campaigns focused on performance, growth, and ROI. I was responsible for planning, executing, and scaling Google Ads and PPC campaigns across multiple markets, ensuring data-driven decision-making and continuous performance improvement. I collaborated with cross-functional teams including developers, analysts, and product managers to align marketing strategies with business objectives, improve conversion rates, and enhance user acquisition funnels. Key Achievements: Increased campaign ROI through advanced Google Ads optimization and targeting strategies Managed high-budget PPC campaigns across multiple European markets Improved conversion tracking accuracy using Google Analytics and data-driven insights Reduced cost-per-click (CPC) while increasing high-quality traffic and lead generation Contributed to revenue growth through scalable and performance-focused marketing strategies