
Riaz Remon
Certified Meta Ads Expert
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Work experience
Meta Ads Strategist
Bespoke Marketing Global Ltd • Freelance
May 2024 - Present • 2 yrs 5 mos
As a Meta Ads Strategist at Bespoke Marketing Global Ltd, I plan, manage, and optimize Facebook advertising campaigns to help businesses generate leads, increase sales, and achieve better marketing results. My work includes campaign strategy, audience research, Facebook Ads setup, targeting, retargeting, A/B testing, and ongoing campaign optimization. I monitor key performance metrics such as CTR, CPC, CPM, CPA, ROAS, and conversion results to identify opportunities for improvement and make data-driven decisions. I also work with Meta Pixel, Conversion API (CAPI), and conversion tracking to improve data accuracy and help businesses better understand their customer journey. My approach combines performance marketing, analytics, and continuous optimization to build campaigns that are focused on measurable business outcomes rather than just impressions or engagement.