Jay C

@ricelab

Chinese Consumer and Culture Trend Researcher

Belgium

Chinese, English, French, Italian

About me

I help you make sense of the Chinese market. Agency on a China brief or founder exploring Chinese consumers? You're in the right place. 5+ years working with Nike, Adidas, IKEA and agencies like McCann, Code and Theory, SYLVAN. I offer: social listening on Chinese social media, consumer interview moderation, competitor deep dives, questionnaire adaptation, semiotics and more. Lived and worked across Europe, China and the US. I think in both directions. I get how Chinese consumers feel and behave, and what your team needs. This dual fluency is what makes the work land.... Read more

Skills