
Richard
Scaling Brands, Businesses And Authors With Powerful Ad Campaigns
Skills

See my services


Portfolio
Work experience
Social Media Ads Specialist & Digital Marketing Strategist
Richard Scott Staff • Freelance
Dec 2023 - Present • 2 yrs 6 mos
I specialize in planning, launching, and managing high-performing social media advertising campaigns for eCommerce brands, local businesses, and authors. I create data-driven strategies across Facebook, Instagram, and TikTok to generate targeted traffic, qualified leads, and consistent sales. My expertise includes audience research, ad creative direction, campaign setup, A/B testing, and continuous optimization to maximize ROI. I also help authors build their personal brand on social media, manage their platforms, and execute strategic book marketing campaigns to increase visibility and drive book sales. I focus on delivering measurable results by turning marketing budgets into scalable growth through performance tracking, analytics, and conversion-focused strategies.