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richard_sprout

Richard Venhof

@richard_sprout

International Marketing Manager

Netherlands
Dutch, English, German, Spanish, Italian
About me
International Marketing Manager with a CRM-first approach to scalable growth. I combine strategic leadership (global GTM, brand positioning, demand generation) with hands-on execution across the full mix: CRM & automation, lifecycle email, content & storytelling, SEO/SEA alignment, CRO, & performance analytics. I bridge Marketing and Sales to improve lead quality, pipeline and revenue, and I help teams build scalable processes, governance and reporting across markets. Available for projects: international GTM, CRM audits, lifecycle programmes, CRO, dashboards, and sales enablement, quick wins!... Read more

Skills

r
richard_sprout
Richard Venhof
Offline • 
Average response time: 1 hour

See my services

Marketing Analytics and Reporting Automation
I will audit and optimize your CRM for more leads
From$500 / projectMore details

Work experience

Interim CRM Manager

Sales Architects • Freelance

Mar 2025 - Present • 1 yr 2 mos

Set up and optimise HubSpot for marketing, sales and events (processes, workflows, reporting). Build event-driven lead generation (webinars/masterclasses) including nurturing and sales follow-up. Improve data quality and governance (properties, lifecycle, consistent reporting). Advise leadership on scalable funnel design and inside-sales automation.

Founder

SproutOut Solutions • Self-employed

Feb 2023 - Present • 3 yrs 3 mos

Lead international CRM-first marketing growth strategies for B2B and B2C clients, focusing on scalability, brand consistency and measurable commercial impact. Conduct end-to-end CRM audits (HubSpot, Dynamics 365, Spotler, ActiveCampaign), covering data quality, segmentation, lifecycle definitions, property governance and automation architecture. Design and roll out lifecycle marketing programmes and customer journeys (onboarding, activation, winback, upsell/cross-sell), including content/asset requirements and campaign planning. Build international demand generation and nurture strategies with clear Marketing–Sales alignment (MQL→SQL), including lead scoring, follow-up structures, SLAs and feedback loops. Create executive dashboards for CLTV, RFM segmentation, customer value, campaign performance and pipeline health (Power BI / Looker Studio) to drive data-led decisions. Implement integrated marketing operations by connecting CRM with payments, analytics and data platforms (e.g., Mollie, Zapier, GTM, BigQuery) for consistent tracking and reporting. Optimise funnel and conversion flows (website → lead capture → nurture → sales) with a CRO mindset: reducing friction, improving lead quality and increasing conversion. Advise leadership teams on international scaling, go-to-market readiness, marketing governance, tooling choices and performance management. Manage multi-stakeholder projects (Marketing, Sales, IT, agencies), including planning, adoption and training.

CRM Specialist / Marketing Automation Lead

United Retail B.V. • Full-time

Jan 2025 - Jan 2026 • 1 yr

Own CRM and lifecycle strategy for Electro World and Dé Witgoed Specialist (100+ stores). Roll out RFM segmentation and personalised lifecycle email communication. Build dashboards for CLTV/segmentation/campaign performance (Looker Studio / BigQuery) for directors and stakeholders. Lead supplier campaigns and campaign planning (incl. Black Friday) focused on measurable CRM impact.