r
richsdigital

Richard A

@richsdigital

YouTube Growth and Digital Marketing Strategist

United States
English
About me
Your YouTube channel could be growing faster, attracting the right viewers and generating more opportunities. I’ll analyze your channel and identify the key issues holding back your growth, from weak positioning and content gaps to poor titles, SEO, packaging and audience targeting. With 10+ years of digital marketing experience, I’ll create a data-driven growth strategy built around your niche, audience and goals. You’ll receive clear content opportunities, keyword ideas, competitor insights and an actionable roadmap to grow strategically, not through random uploads.... Read more

Skills

r
richsdigital
Richard A
Offline • 
Average response time: 1 hour

See my services

Organic Video Promotion & Distribution
I will do professional video promotion in USA, UK and canada
From$40 / projectMore details
Consultation & Audience Research
I will do a professional youtube channel audit and review for growth and perform
From$30 / projectMore details

Work experience

Upwork

Senior Digital Marketing Strategist

Upwork

Mar 2015 - Jun 2026 • 11 yrs 3 mos

Senior Digital Marketing Strategist | BFG Consultancy Firm March 2015 – June 2026 Led digital marketing strategy and growth initiatives for businesses and brands, combining audience research, content strategy, social media marketing, paid advertising and performance analysis to improve online visibility and customer acquisition. Developed and executed YouTube growth strategies, content plans, channel positioning, audience development and promotional campaigns aligned with business objectives. Managed digital campaigns across Facebook, Instagram and other social platforms, using performance insights to refine targeting, messaging and conversion strategies. Also supported ecommerce growth through Shopify marketing, customer retention initiatives, email campaigns and automated customer journeys. Conducted competitor and market research to identify content gaps, audience opportunities and emerging digital trends. Key achievements: • Developed integrated digital marketing strategies across multiple channels • Improved content positioning and audience targeting through data-driven research • Built structured YouTube and social media growth frameworks • Optimized paid campaigns for stronger audience targeting and engagement • Strengthened ecommerce retention and email marketing strategies • Provided strategic guidance that connected digital activity with broader business goals