I will provide programmatic and media consultation and optimization

R
rickeysmedia
R
rickeysmedia
Rickey S

About this gig

The service includes:

  1. Comprehensive Auditing: Conduct thorough evaluations of existing programmatic infrastructures, with targeted analysis of Supply-Side Platform (SSP) and Demand-Side Platform (DSP) configurations to identify inefficiencies and opportunities.
  2. Strategic Revenue Planning: Design and implement tailored advertising strategies aligned with revenue-focused key performance indicators (KPIs), advanced audience segmentation, and precision targeting methodologies.
  3. Platform Expertise & Optimization: Apply specialized knowledge across leading SSP and DSP ecosystems to refine platform selection, integration, and performance configurations for maximum operational efficiency.
  4. Performance Analytics & Reporting: Deliver comprehensive, revenue-centric reporting frameworks that provide actionable insights, transparent performance metrics, and strategic recommendations.
  5. Continuous Optimization: Implement an iterative, performance-driven approach to strategy refinement adapting campaigns in real time based on revenue outcomes to support long-term, sustainable growth.

Get to know Rickey S

Rickey S

Programmatic and CTV Advertising Consultant

  • FromCanada
  • Member sinceApr 2026
  • Languages

    English
I have 7+ years of account management experience with global and Canadian clients. I have adaptable experience in Programmatic advertising on both DSPs (DV360, TTD, Amazon DSP, Yahoo DSP) and SSPs (GAM, MCTV, Index Exchange) and executive level leadership skills. I have generated multi million dollars of revenue for tier 1 companies like Disney, McDonalds, Apple and Amazon. Experienced in media planning, audience strategy, campaign optimization, troubleshooting, reporting and post campaign analysis. Experience in managing traders and expertise in consulting a media business.