
Rico P
Setup ROAS Funnels, Video and Setup Business Profile As Ecommerce Marketing
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Work experience
Senior Ecommerce Growth and Local SEO Specialist
Freelance Agency Internet Marketing Company • Full-time
Jun 2021 - Present • 5 yrs 4 mos
Led data driven digital marketing campaigns specializing in ecommerce growth, viral video production, and local search engine optimization. Responsible for helping businesses scale store traffic, maximize holiday revenue, and dominate local search rankings. Key Responsibilities & Achievements: • Formulated strategic Shopify Promotion plans that successfully drove targeted store traffic, increased conversion rates, and turned one-time shoppers into repeat customers. • Conceptualized, scripted, and edited high converting Product Ads Video campaigns for TikTok, Facebook, and Instagram, significantly reducing cost per acquisition (CPA) for dropshipping stores. • Engineered comprehensive Black Friday Sales and holiday marketing funnels, implementing urgency tactics, email workflows, and social media campaigns that generated record breaking seasonal revenue. • Managed and optimized Google My Business (GMB) profiles for local clients, improving local SEO rankings, driving map pack visibility, and boosting inbound phone calls and website visits. • Analyzed web analytics and advertising performance daily to adjust budgets and maximize ROI for diverse business niches.