Ridhi Baid

Fashion and Product Styling & Creative Director

Shresth Murarka Photography • Full-time

Sep 2025 - Present • 10 mos

Fashion Styling & Creative Direction Experience Shresth Murarka Photography | October 2025 – Present Lead styling for product and fashion shoots for clothing brands, ensuring strong visual alignment with brand identity and market positioning. Curate complete looks including garments, accessories, and styling elements to enhance fabric, silhouette, and overall presentation. Collaborate with photographers, designers, and brand teams during pre-production to develop clear creative concepts and styling direction. Design and execute shoot environments by planning backdrops, props, and layouts that complement the apparel and strengthen visual storytelling. Guide models on pose, movement, and garment placement to achieve polished and expressive imagery. Work closely with the photography team to refine composition, lighting coordination, and framing for both commercial and editorial outputs. Manage on-set styling execution, including fittings, garment preparation, adjustments, and quality control. Adapt quickly to creative or logistical changes while maintaining consistency and professional standards across shoots. Contribute to catalog shoots, campaign visuals, and digital content for brand and social media use.

Fashion Stylist | Set Designer | Creative Director

Kamakshi Pasari Studio • Full-time

Jul 2022 - Aug 2025 • 3 yrs 1 mo

Styling & Creative Direction Experience | August 2022 – August 2025 Kamakshi Pasari Studio From August 2022 to August 2025, I worked with Kamakshi Pasari Studio as a Fashion Stylist, Product Shoot Stylist, Set Designer, and On-Set Creative Director, contributing to the visual identity and storytelling of clothing brands across campaigns, catalog shoots, and digital content. My primary responsibility involved styling product shoots for clothing brands, ensuring that every look aligned with the brand’s aesthetic, target audience, and market positioning. I worked extensively across ethnic, contemporary, and fusion wear, curating outfits that highlighted fabric, silhouette, craftsmanship, and detailing. This included selecting garments, coordinating accessories, footwear, and props, and ensuring cohesive color palettes and styling narratives throughout the shoot. As a fashion stylist, I collaborated closely with designers, brand owners, photographers, makeup artists, and models to translate creative briefs into visually impactful results. I played an active role in pre-production planning—developing mood boards, styling references, and look breakdowns—while also adapting creatively on set to achieve the best visual output. My approach balanced trend awareness with brand consistency, ensuring each shoot felt fresh yet authentic. In addition to styling, I worked as a Set Designer, where I conceptualized and executed shoot environments that complemented the garments and enhanced visual storytelling. This included designing indoor and outdoor sets, selecting backdrops, textures, props, and spatial layouts to create depth and mood. I ensured that the set design enhanced the product without overpowering it, maintaining a refined balance between minimalism and visual interest. As an On-Set Creative Director, I took responsibility for overseeing the overall visual direction during shoots. I guided model poses, garment placement and draping