Risa K

Marketing specialist

DAZN • Full-time

Jan 2022 - Sep 2024 • 2 yrs 8 mos

Coordinated with internal and external stakeholders and supported projects from a Japanese commercial regulation and time management perspective and oversaw the impact of projects. Negotiated and drafted commercial agreements and memoranda by consulting with lawyers. Highlights: •Raised price: Oversaw the implementation from a commercial law perspective and provided feedback. •Launched NFL Game Pass channel in Japan: Implemented the new service with other internal stakeholders. •Amended contracts with J-league: Reflected what marketing teams have been discussing with J-league in the contracts and advised based on the contractual conditions to the CEO and internal stakeholders. •Concluded music licensing deal: Negotiated with JASRAC, a music copyright organization in Japan.

Marketing manager

Olympics • Full-time

Dec 2018 - Dec 2021 • 3 yrs

<Marketing Manager at Business Development team> Communicated with both IOC and the marketing agency to maximize sponsor revenue and opportunities. Succeeded in collecting additional fees to cover the unexpected postponement cost due to COVID-19. Highlights: •Developed marketing rights for sponsors: Created marketing rights for a game, torch relay, and ancillary event sponsors with an understanding of the Tokyo2020 brand. •Created the contingency plan to cover the additional cost due to the postponement: Maintained all 67 sponsors, extended their sponsorship until 2021, and covered the additional sponsorship fee regardless of the adverse economic situation. •Sold marketing rights for Olympic/Paralympic Games: Sold total JPY 400 billion from 67 domestic sponsors. •Negotiated to create new sponsor categories for IOC: Negotiated and persuaded IOC marketing and ethical team to create a new sponsor category for Chuhai, a type of traditional Japanese cocktail, with the introduction of the item and Japanese custom. •Protected clean sponsor policy: Pushed back a prospective sponsor who had the potential to violate <Marketing Venue Manager at Competition Venue (Olympic Stadium)> During the games, I worked as a venue marketing manager at the Olympic Stadium to deliver sponsor activation and sponsor recognition and ensure no ambush marketing at the site. Highlights: •Ensured sponsor rights: Executed sponsor recognitions and activations at the venue as per the contracts and identified and addressed potential ambush marketing before and during the games. •Managed sponsor VIP visits: Created opportunities for sponsors to witness their rights being exercised at the site and attended VIP visits to explain the venue information and introduce their activation on site. •Hosted VIP at Venue Lounge: Corresponded with inquiries about the games and venue from VIP guests, including those from International Federations, zonal associations, National Federations, and ministries of sports.