r
rishikamajumdar

Rishika B. M.

@rishikamajumdar

Insights, Strategy, Brand, Marketing

India
English, Bengali, Hindi
About me
I can partner you in Qualitative consumer insights | Brand strategy | Brand positioning | Marketing strategies | Product strategies | Cultural insights | Basic Brand Building I have extensive experience in FMCG, F&B, tech, and so on - and have had a special focus on Beauty & Personal Care.... Read more

Skills

r
rishikamajumdar
Rishika B. M.
Offline • 

See my services

Brand Strategy
I will partner you in insights and strategic decisions for your brand
From$150 / projectMore details

Work experience

Quantum

Quantum

Full-time • 6 yrs 11 mos

Lead, Research & Strategy

Apr 2023 - Jul 2026 • 3 yrs 3 mos

Led the beauty & personal care portfolio entirely driving revenue consistently, with a revenue of 2.6Cr in the FY 2024-25 Engagement with giants including HUL, Nestle, Dabur & PepsiCo Team mentorship and guidance

Associate, Research & Strategy

Jul 2019 - Mar 2023 • 3 yrs 8 mos

Began my career in consumer insights, brand strategy Deep desk work and culture insights Engaged in moderation of consumer and expert fieldwork Learnt and specialized in different research methodologies (focus groups, IDIs, spotlight groups, depth interviews, peer groups, and so on)