Ritika S

Social Media Manager

Pecking Socials

Dec 2024 - Nov 2025 • 11 mos

As a Social Media Manager at Pecking Socials, I led the strategy, planning, and execution of data-driven social media campaigns designed to grow brand visibility, audience engagement, and conversions. My role went beyond content posting - I developed complete content strategies aligned with business objectives, target audience behavior, and platform algorithms. From content calendars and campaign planning to performance tracking and optimization, I ensured every action was intentional and results-focused. I managed multi-platform accounts, created high-performing content concepts, coordinated with designers and editors, and analyzed analytics to continuously improve reach, engagement rates, and follower growth. By leveraging trends strategically rather than randomly, I helped brands maintain relevance while preserving their core identity. Through consistent brand positioning, structured growth strategies, and audience-focused storytelling, I contributed to measurable improvements in engagement, community growth, and online authority. This experience strengthened my expertise in digital brand building, audience psychology, content marketing, and performance analytics - allowing me to manage social media as a revenue-driving asset, not just a presence.

Graphic Designer

SAADRUSO • Full-time

Dec 2023 - Jan 2025 • 1 yr 1 mo

As a Graphic Designer at SAADRUSO, I played a key role in building strong, conversion-focused visual identities for brands across digital platforms. My work went beyond aesthetics - I focused on creating strategic designs that enhanced brand perception, increased engagement, and delivered measurable impact. I specialized in designing high-quality social media creatives, brand identity assets, marketing materials, and promotional visuals tailored to each client’s unique audience and business goals. By combining modern design principles, strong visual hierarchy, and brand psychology, I ensured every design communicated professionalism, clarity, and authority. I collaborated closely with clients and internal teams to understand brand positioning and translate concepts into compelling visual solutions. My ability to maintain brand consistency, deliver on tight deadlines, and adapt quickly to evolving requirements helped businesses strengthen their visual presence and stand out in competitive markets. This experience refined my expertise in professional design standards, visual storytelling, and brand development - enabling me to create designs that not only look exceptional but also elevate brand value and drive real results.