Habibur Rahman

High converting Ads Strategist

Apr 2026 - Present • 4 mos

Google Ads Expert & GA4 Specialist with 5+ years of experience in managing and optimizing high-performance digital advertising campaigns. I help businesses grow by generating qualified leads, increasing sales, and improving ROI through data-driven Google Ads strategies and advanced analytics tracking. I design and optimize campaigns across Search, Display, Performance Max, Shopping, YouTube, and Remarketing. My approach includes thorough keyword research, competitor analysis, audience segmentation, persuasive ad copy, and smart bidding strategies to maximize conversions and lower cost per result. I run continuous tests and iterative optimizations to ensure scalable performance. I also specialize in Google Analytics 4 (GA4) and Google Tag Manager (GTM) to deliver accurate conversion tracking and reliable performance measurement. I implement event tracking, conversion actions, enhanced e‑commerce tracking, and user journey analysis so you can see what drives value and make data-driven decisions. I’ve worked with eCommerce stores, local businesses, service providers, and international clients, focusing on measurable growth, improved campaign efficiency, and higher return on ad spend. Key skills : ✔ Google Ads campaign setup, management & optimization ✔ Search, Display, Performance Max, Shopping, YouTube & Remarketing ✔ Keyword research, competitor analysis & audience targeting ✔ GA4 setup, migration & custom event implementation ✔ Google Tag Manager implementation & data-layer planning ✔ Conversion tracking, enhanced e‑commerce & server-side tracking ✔ Funnel analysis, attribution & performance reporting ✔ ROAS, ROI & conversion rate optimization My goal: scale your business with smart advertising, precise tracking, and continuous optimization based on real data.

Google Ads Manager

Mar 2026 - Present • 5 mos

Managed end-to-end Google Ads campaigns for local service contractors across plumbing, HVAC, roofing, and concrete. Delivered measurable lead growth and efficient spend through targeted search strategies and conversion-focused optimizations. ✔ 2,750+ clicks from targeted search campaigns ✔ 373 inbound phone calls directly driven by ads ✔ 370 conversions on a $6,730 total ad spend ✔ Cost per conversion consistently under $20 Core responsibilities ✔ Keyword research, match-type strategy, and negative keyword management ✔ Ad copywriting, A/B testing, and RSA optimization ✔ Ad extensions (call, sitelink, location) setup and optimization ✔ Conversion tracking for calls and form fills; GTM integration ✔ Landing page audits and tactical improvement recommendations ✔ Audience targeting, remarketing setup, and bid/budget optimization ✔ Quality Score improvement and search term analysis ✔ Ongoing campaign monitoring, weekly checks, and monthly reporting with actionable insights Approach I focus on driving profitable leads, not maximizing spend. I set up accurate tracking, eliminate wasted clicks, and continuously optimize campaigns to lower CPA and improve ROI.