Rachel

Laylush

Laylush • Self-employed

Apr 2022 - Present • 4 yrs 1 mo

With a combined 16 years of experience in fitness, wellness, travel, and marketing, I help build UGC-style and branded short-form video ads built for testing, iteration, and scale on Meta, TikTok, and YouTube, without agency delays or creative bottlenecks. Also check out full creative production, audio, and consulting available now. • Execute paid and organic social media creative for 60+ consumer, lifestyle, and wellness brands across TikTok, Instagram, Facebook, and Amazon • Test and optimize small-budget Meta ad campaigns for owned social channels, focusing on creative iteration and CTR performance (~1.8%). • Partner with clients to brief, review, and deliver social assets aligned with brand guidelines & campaign goals • Analyze social KPIs to surface insights, identify trends, and develop content and channel strategy • Create and optimize short-form video content, paid ads, and photography aligned with brand guidelines and goals • Developed a client acquisition sales funnel through DMs, VSL sends, Google Meet sales calls, and contracts • Built and optimized a marketing system (website, DNS/email setup, automations with MailerLite + Zapier) to support outreach and lead generation

Event Sales and Marketing

Westgate Resorts

Aug 2025 - Dec 2025 • 4 mos

• Engage prospects at events to promote Westgate Resorts by presenting travel packages and timeshares while handling objections to ultimately book tours • Customer support for bookings, handling the lifecycle of the booked tour from pre-qualifications --> presentation of resort --> data entry of personal information including tour day/time --> follow-up leading to tour date --> handling reschedules • Event booth setup and breakdown • Train new team members

YouTube Video Editor

Mobile Mechanic • Freelance

Sep 2024 - May 2025 • 8 mos

• YouTube video editor for a mobile car mechanic • Edit videos in CapCut • Create thumbnails in Canva • Design ad flyers via Canva