Rachel B

Laylush

Self Employed • Self-employed

Apr 2022 - Present • 4 yrs 3 mos

Founder of Laylush: Former NCAA track and field athlete - BSBA with 6+ years marketing experience - Traveler and resort-style living - GenZ demographic and target audience Selected Results: • Partnered with 65+ brands across 19 countries spanning fitness, wellness, travel, hospitality, outdoor recreation, and consumer products. • Generated 5M+ organic views across owned travel and lifestyle pages. • Developed a three-video organic content campaign series that generated 25,000+ impressions and 349 new followers from a 7,205-follower account. • Developed creative for a supplement campaign that achieved a 13% CTR (11k impressions) • Drove $1,150+ in attributed affiliate revenue for a hair color brand through creator-led content and organic promotion within 60 days. • Created content achieving 11.7% engagement on a 32k view TikTok video. Core Responsibilities: • Develop paid and organic social media creative for TikTok, Instagram, Facebook, Amazon, and emerging digital platforms. • Lead creative strategy, concept development, scripting, production, and content optimization. • Analyze audience insights and performance metrics to refine messaging, improve engagement, and support campaign objectives. • Create multiple hooks, angles, and content variations designed for creative testing and performance analysis. • Partner directly with brands to align content initiatives with broader marketing, awareness, engagement, and conversion goals.

Event Sales and Marketing

Westgate Resorts

Aug 2025 - Dec 2025 • 4 mos

• Engage prospects at events to promote Westgate Resorts by presenting travel packages and timeshares while handling objections to ultimately book tours • Customer support for bookings, handling the lifecycle of the booked tour from pre-qualifications --> presentation of resort --> data entry of personal information including tour day/time --> follow-up leading to tour date --> handling reschedules • Event booth setup and breakdown • Train new team members

YouTube Video Editor

Mobile Mechanic • Freelance

Sep 2024 - May 2025 • 8 mos

• YouTube video editor for a mobile car mechanic • Edit videos in CapCut • Create thumbnails in Canva • Design ad flyers via Canva