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I will strategically plan your organic content
Roberta OC
About this gig
Posting without a clear strategy behind it?
I create content ideas aligned to your goals and built with intent. I start by getting a clear picture of where you are and what your content needs right now.
Every idea is then built against the marketing funnel, using a simple why-what-how format: why it'll work (solving a problem or creating an emotion), what to post, and how to format it plus a short explanation of my thinking, so you know exactly why each idea's there.
What's included:
- Content ideas built around what your brand needs right now, with the reasoning and format behind each
- A short explanation of my thinking behind the plan
- Posting cadence suggestion
- Must-includes and don't-includes respected
- One revision round
Add-ons:
- Extra platform plan adapted for a 2nd platform, ideas cross-shared, reduced rate.
- Key Dates 5 ideas tied to key dates/holidays, for your chosen month or quarter.
What I need from you:
- A bit about your business and audience via the questions at purchase.
- Current platform activity what's worked, what hasn't.
- Must-includes or things to avoid.
- Already had an audit with me? Let me know I'll build from that.
Get to know Roberta OC
Roberta OC
Social Media Audits and Organic Content Strategy
- FromUnited Kingdom
- Member sinceJul 2026
- Avg. response time1 hour
Languages
English
My strength is strategy. I help find the gap between what the data shows and what your account needs to meet its goals.
My background is over a decade in marketing, from FTSE 100 to nonprofits, including lead generation campaigns, content strategy, retention marketing and social media management. I hold a Level 6 Diploma in Professional Marketing from the Chartered Institute of Marketing.
I work with creators and businesses of any size. I handle the thinking, you or your team handle the execution.
Other Social Media Marketing Services I Offer
FAQ
What will I receive?
Depending on your package and any add-ons, you'll receive a spreadsheet with a set number of strategic content ideas for you to execute — each one aligned to your goals, with a clear reason why it's there.
What platforms do you do this for?
Instagram, TikTok and Facebook. Each plan covers one platform — if you'd like the same approach for a second, that's available as an add-on.
What do you need from me?
A few quick details about your business, your current platform activity, and anything you definitely want included or steered clear of. You'll answer a short set of questions at purchase.
Do you design, or write captions/CTAs?
No — this is a strategy and ideas service. I don't create graphics, templates, or visual assets, and I don't write captions or CTAs. You'll know exactly what to post and why it'll work, but the actual writing and design is down to you or your team.
Have I already had an audit with you — do I still need to answer everything?
If you've had a content audit with me, let me know when you order — I'll work from what we've already covered instead of starting from scratch.
