I will clean and validate your customer or CRM database

Italy

I speak English, Italian

Data Quality and Marketing Automation Consultant

I clean up the data that marketing and CRM systems run on. My day job is enterprise marketing automation for large retail clients, where I work on databases at billion-record scale: data quality chec...
About this Gig

Messy customer lists cost you money: duplicate records inflate your email

sending costs, malformed addresses bounce, and inconsistent formats break

every segmentation you try to build.


I fix that properly, not with a find-and-replace.


WHAT YOU GET

· Duplicate detection with fuzzy matching (not just exact matches "Mario

 Rossi" and "M. Rossi" at the same address get caught)

· Email and phone validation, syntax and format normalisation

· Standardised addresses, names, dates and country codes

· A cleaning report: what changed, how many records, and why


HOW I WORK

Every job starts with a profiling pass on your file, so you know what's wrong

before I touch anything. You get a preview of the changes before they're

applied. Nothing is deleted without your confirmation.


Your file is never uploaded to third-party services. If you handle personal

data under GDPR, I can work to your retention and minimisation rules.


Send me a sample of your file and I'll tell you honestly what can be

recovered and what can't.