I will do meta pixel conversion API with google tag manager
Google tag manager, GA4 and Meta Pixel tracking expert
About this Gig
Due to ITP(Intelligent Tracking Prevention) Safari, Fire Fox and Mozilla decided to level up their privacy game. So they introduced ITP algorithm which blocks certain tracking mechanisms(Meta pixel). Due to ITP Facebook's data accuracy for iOS user took a nosedive. Around 40-50% iOS user decided to opt out of this data tracking party. So to rescue accurate data we have to do Meta conversion API and Server side tracking. Instead of relying solely on browser side data, we can directly scoop up data from server side. That's the magic of the Meta CAPI and server side tracking.
What i am gonna offer?
- Create and setup GTM server container and stape sGTM container
- Create and instruct custom subdomain for first party tracking
- Put the first party gtm code on the website
- Use GA4 as the data client and setup view item, add to cart view cart, begin checkout, add shipping info, add payment info event from the both browser and server side
- Lead/form submission event for service type website
- Do event deduplication
- Do increase event match quality
- Do ensure the tracking is perfect
Let me know if i can help you out with the Meta CAPI and server side tracking
Just send me a message!!
My Portfolio
FAQ
What access do you need to start the project?
I need: Meta pixel event manager or pixel access with access token, GTM, GA4 and stape account access and May be the website backend as well.
Do we need any third party server like stape?
yes, we do need a stape server to pass the data via the server to Meta. And it should be the pro plan of the stape, cause the first 10k event is free. After that we have to go for the pro plan otherwise the tracking will be stopped
Do we need any GA4 account?
Yes, we do need a GA4 property so that we can use that measurement id to pass all the browser event to server

