Rohan K

Social Media Content Creator

Self-Employed • Freelance

Oct 2025 - Present • 7 mos

Developed and executed short-form video strategies that have generated millions of cumulative views and hundreds of thousands of engagements across platforms. Created audience-focused content designed to maximize retention, discoverability, and shareability, reaching viewers across multiple countries and demographics. Collaborated with artists, creators, and brands on content concepts, promotional storytelling, and audience positioning. Used trend analysis, platform insights, and posting optimization to increase visibility and strengthen brand identity through consistent messaging and visual style. This work has built strong expertise in digital storytelling, audience growth strategy, and performance-driven content creation — allowing me to understand what makes content resonate, spread, and convert in today’s fast-moving online landscape.

Independent Artist Development & Songwriting Consultant

Fiverr • Freelance

Nov 2024 - Present • 1 yr 6 mos

Professional songwriter and lyricist delivering custom, release-ready lyrics for artists across multiple genres worldwide. As a Level One Seller with consistent 5-star reviews, I’ve built a reputation for strong communication, fast turnaround, and writing that elevates songs beyond demos into professional records. I’ve collaborated with artists, producers, label-connected teams, and creative professionals on projects ranging from independent releases to commercial work. My writing has contributed to promotional campaigns, branded content, and music tied to media projects, including video game advertising and industry-driven releases. With a background in both songwriting and music marketing, I understand how to craft lyrics that not only sound authentic but also connect with real audiences and fit today’s industry standards.

Independent Artist and Digital Marketing Specialist

DistroKid • Full-time

Oct 2021 - Present • 4 yrs 7 mos

Built and managed a personal music brand with 150K+ cumulative streams across Spotify, YouTube, and Apple Music, supported by targeted marketing strategies and consistent audience engagement. Secured radio airtime on major stations including iHeartRadio and 562 Live California, demonstrating the ability to position music for real industry exposure. Planned and executed data-driven digital campaigns focused on audience growth, content performance, and brand visibility. Leveraged trend analysis and platform insights, particularly on TikTok, to optimize posting strategies and maximize reach across international audiences. Developed and refined branding, messaging, and audience targeting through ongoing market research and performance tracking. Successfully monetized releases and content through strategic positioning, platform growth, and engagement-focused storytelling. This work has strengthened my expertise in creative branding, audience development, and translating artistic vision into sustainable digital presence.