Rohit K

Organic Growth Specialist

Wasalt • Full-time

Mar 2024 - Jan 2026 • 1 yr 10 mos

AI Powered Real estate platform with 1.5 lakh+ pages (English + Arabic) ● Own end-to-end SEO strategy, including Technical, Content, On-Page, Off-Page & Growth planning. ● Improved crawl efficiency, indexation & site performance through technical audits and log-file-based crawl budget management. ● Built scalable content strategy for blog + property listing pages, improving organic acquisition & lead inflow. ● Executed high-quality link-building & guest posting initiatives across relevant real estate domains. ● Implemented AEO & GEO optimization to improve visibility in Google SGE & AI Overview results. ● Optimized high-intent pages for ChatGPT, Gemini & Bing Copilot search outputs using entity SEO, schema, and AI-generated search patterns. ● Developed internal linking & topical authority structures using AI-driven keyword grouping. ● Implemented ISR (Incremental Static Regeneration) for better crawling and to reduce average response time. Key Achievements: ● Improved new user growth & organic lead generation through technical + content revamp. ● Enhanced Arabic + English search performance via multilingual SEO optimization. ● Generated 200,000 Monthly Organic Sessions from the Website only and increased leads by 60%

Marketing Analyst – SEO Lead

CK Birla Hospitals • Full-time

Dec 2022 - Mar 2024 • 1 yr 3 mos

Scaled overall organic traffic from 10K → 450,000+ monthly visitors within one year. ● Built an entire SEO & content strategy for multiple hospital websites (YMYL category). ● Led digital growth initiatives, including blogging, content planning, local SEO, online reputation management & YouTube SEO. ● Conducted advanced EEAT, medical content audits & schema implementations, increasing trust & rankings. ● Integrated ChatGPT & Gemini workflows for keyword clustering, content briefs, title/meta creation, schema generation & content QA. ● Prepared performance dashboards & insights using Looker Studio and GA4. Key Achievements: ● Established CK Birla as one of the top hospitals for organic traffic in the region. ● Ranked 100+ intent-driven medical keywords in the top 5 positions.

Senior SEO Associate

HealthKart – MuscleBlaze & HK Vitals • Full-time

Mar 2022 - Dec 2022 • 9 mos

Led SEO for high-competition supplement brands (MuscleBlaze & HK Vitals). ● Ranked top AMS keywords in Top 3: Whey Protein, Protein Powder, BCAA, etc. ● Built 40+ high-authority backlinks (DA 70+) via outreach & editorial placements. ● Delivered new keyword clusters and revamped old content for better topical authority. ● Improved landing page UX and conversions through SEO insights & CRO recommendations. ● Used ChatGPT/Gemini for programmatic schema, competitive analysis & content rewrites. Key Achievements: ● Major ranking improvements in one of India’s most competitive product niches. ● Ranked High Search volume and highly competitive keywords like Protein Powder, Whey protein', and 'whey protein online' BCCA, and more.