Roksana Rokalam

Social Media Management

Pets at Home

Apr 2020 - Dec 2020 • 8 mos

Challenge: The brand needed a consistent and engaging social media presence that could strengthen its online visibility, connect with pet owners, and maintain a professional brand identity across social platforms. Objective: To improve social media presence through consistent content, audience engagement, brand-focused communication, and strategic marketing activities while keeping the content relevant to the target audience. What I Did: • Managed and maintained social media accounts with a consistent content strategy • Planned and created engaging social media content tailored to the pet-care audience • Developed branded posts, promotional creatives, captions, and marketing content • Managed Facebook, Instagram, and other relevant social channels • Researched content ideas, trends, hashtags, and audience interests • Supported advertising and promotional campaigns • Monitored audience engagement and adjusted content based on performance • Maintained consistent brand messaging and visual identity • Responded to audience interactions and supported customer communication Impact: Helped establish a more consistent and professional social media presence, improve audience engagement, and strengthen the brand's connection with its online community. Key Skills: Social Media Management • Content Creation • Social Media Marketing • Facebook Management • Instagram Management • Content Strategy • Advertising • Audience Engagement • Social Media Branding • Growth Marketing