Roksana Pervin

Google Ads & Web Optimization Specialist

Executive Dashboard Development – Multiped

Jan 2026 - Present • 5 mos

I worked closely with a client on their executive dashboard at Multiped , implementing advanced tracking, analytics, and performance optimization. My strategies improved data visibility and actionable insights, leading to measurable business results. The client was extremely satisfied with the outcome, reporting significant improvements and seamless dashboard performance. This project showcases my expertise in delivering high-impact, results-driven solutions for businesses.”

Google ads Audit and Optimisation for www.yaadu.com

www.yaadu.com • Freelance

Jul 2025 - Jul 2025 • 0 mos

I worked with Yaadu, an e-commerce brand that sells handmade baskets and artisan products. In July, I was hired to audit and optimize their Google Ads campaigns to improve performance and return on investment. I started with a complete Google Ads account audit to identify issues in campaign structure, keyword targeting, bidding strategy, and conversion tracking. After analyzing the data, I restructured campaigns, optimized keywords, improved ad copy, refined audience targeting, and removed wasted ad spend. I also reviewed the tracking setup and ensured accurate conversion tracking with Google Analytics 4, which helped measure campaign performance more effectively. Through data-driven optimization and continuous monitoring, I was able to increase campaign efficiency, drive higher-quality traffic, and improve overall ROI. My work helped the client get better results from their ad budget while generating more potential sales from their advertising campaigns. He was happy with my work. This experience demonstrates my ability to identify performance gaps, optimize PPC campaigns strategically, and deliver measurable results for eCommerce businesses.