
Groller
Substack Publishing Expert
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Social Media Marketing Manager
Media Mangy • Freelance
May 2024 - Present • 2 yrs
Managed and executed social media marketing strategies for multiple clients across different industries, focusing on brand growth, audience engagement, and lead generation. Developed and implemented content calendars aligned with business goals, ensuring consistent and high quality posting across platforms such as Instagram, Facebook, and TikTok. Created engaging content including graphics, captions, and short form videos that increased audience interaction and improved brand visibility. Analyzed performance metrics using platform insights and adjusted strategies to optimize reach, engagement, and conversion rates. Handled community management by responding to messages, comments, and inquiries, helping businesses build strong relationships with their audience. Collaborated with clients to understand their goals and translated them into effective digital marketing campaigns that delivered measurable results.