
Rosa
Social Media Manager And Content Creator, Instagram Marketing, Short Form Video
Skills

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Work experience
Social Media Manager & Content Strategist
remote • Full-time
Jan 2022 - Present • 4 yrs 9 mos
Spearheaded social media strategy and content production for 12+ clients across real estate, finance, and wellness, directly contributing to a 40% average increase in qualified leads within the first six months. Developed and executed comprehensive content calendars, managing a consistent flow of 30+ high-engagement posts per month per client, resulting in a 15% month-over-month growth in average audience reach. Orchestrated the creation of 50+ short-form videos (Instagram Reels, TikTok) and carousels monthly, driving a 25% increase in profile visits and a 12% rise in website click-through rates for key accounts. Implemented a data-driven hashtag and caption strategy that improved the average engagement rate by 18% across all managed profiles, outperforming industry benchmarks by 5%. Directed end-to-end account management, including community engagement and performance analysis, leading to a 95% client retention rate over an 18-month period.
Freelance Social Media & Content Creator
Self employed / Freelance • Self-employed
Jun 2020 - Dec 2021 • 1 yr 6 mos
Built social media presences from the ground up for 5 local service brands, growing their collective Instagram following from zero to over 15,000 engaged users within one year. Designed and managed a high-performing content engine that produced bi-weekly Instagram Reels and carousels, resulting in a 30% increase in direct message inquiries for client services. Crafted a unique visual branding guide and 200+ platform-specific captions, establishing a cohesive brand voice that increased audience retention and brand recall by 20%. Managed the complete content lifecycle, from concept and creation to scheduling and analytics reporting, consistently delivering content 2 days ahead of schedule for all clients. Executed advanced hashtag research and competitor analysis, boosting post reach by an average of 35% and securing placement on local brand discovery pages.