Rosemary

Build Website & Funnel for Environmental Compliance Consulting Company

Consulting • Freelance

Feb 2026 - Mar 2026 • 1 mo

Led the full scale digital transformation for a consulting firm specializing in environmental compliance. The challenge was to take a highly technical, industry specific service and present it in a way that feels professional, approachable, and authoritative. My objective was to build a comprehensive website and a lead generation funnel that guides visitors from initial interest to a formal consultation request. I started by mapping out the user journey. Consulting clients in this space need to find information quickly, so I prioritized a clean navigation structure and easy access to service pages. I used a custom Elementor framework to build out the site, ensuring that the design remained consistent with the brand’s high level of professionalism. Every section, from the hero banner to the service deep dives, was designed to signal expertise and build trust with corporate stakeholders. The funnel component was crucial to this project. I built dedicated landing pages that target specific environmental challenges, integrating clear calls to action and lead capture forms that filter inquiries based on client needs. This helps the firm’s sales team prioritize qualified prospects. I also paid close attention to the site’s performance and SEO structure, ensuring that the firm ranks for relevant industry keywords and that the site remains lightning fast, even with its extensive service catalog and technical documentation. The final platform is a powerful, professional asset that establishes the company as a leader in their field. By combining high end web design with a data driven funnel, I provided the client with a digital engine that works around the clock to generate leads & support their growth. The site is now fully responsive, easy to manage, and engineered for long term scalability. This project showed my ability to handle complex, service based businesses, delivering a solution that effectively bridges the gap between technical expertise and client acquisition.