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I will do startup market research, competitor analysis and user personas
Product Manager, Founder and Forward Deployed Engineer
Product manager and forward deployed engineer, with a startup of my own and advisory work with early-stage teams. I focus on go-to-market: who your customers are, what they ask, and where you show up....
About this Gig
Before I built my own startup, I spent two weeks reading every competitor's pricing page, app store reviews and Reddit threads, and it changed what we built first. I now do that work for founders who don't have the two weeks.
Basic: 5 competitors compared on features, pricing, positioning and what their users complain about, with the gaps I'd go after.
Standard: adds 3 personas built from real signals (reviews, forums, search behavior) and a map of the problems people already pay to solve.
Premium: adds a positioning recommendation, a prioritized MVP feature list, and a 45-minute call to go through it together.
It comes as a PDF with a source next to each claim, so you can check me. If a number doesn't exist publicly, the report says so instead of inventing one.
Public sources only: competitor sites, pricing pages, G2 and app store reviews, Reddit, search data. I use AI tools to read faster and draft, then go through every finding myself. The conclusions are mine, and I'll say when I'm not sure.
Good fit: founders before a pitch or MVP, PMs entering a new market, teams validating an idea. English and Hebrew.
Not sure which package? Message me with your product and market.
FAQ
What do you need from me?
Your product or idea in a few sentences, your target market, and any competitors you already know. A link to your site or deck helps.
Can you cover the Israeli market or Hebrew sources?
Yes. I work in English and Hebrew and can cover Israeli, US and global competitors.
Do you use AI?
Yes, to speed up research and drafting. Every finding is checked, sources are listed, and the conclusions and recommendations are mine.
How do you build the personas?
From real signals: reviews, forums, search behavior and competitor messaging. They are hypotheses to validate with customer interviews, and the report says so.
Can I order only competitors or only personas?
Basic is competitors only. For personas only, message me and I'll send a custom offer. Extras add more competitors or personas to any package.
