Johir Royhan

SEO Manager & Content Strategist

Meisterlernen • Freelance

Dec 2024 - Present • 1 yr 8 mos

Working as an SEO Manager & Content Strategist for a Germany-based educational platform specializing in digital preparation for the “Meister für Schutz und Sicherheit (IHK)” examination. I am responsible for the website’s end-to-end SEO, content management, content marketing, technical optimization, and organic visibility, while working directly with the client to plan and implement ongoing SEO strategies. Key Responsibilities & Contributions Managed the website’s overall SEO strategy, covering Technical SEO, On-Page SEO, Off-Page SEO, and Content SEO. Identified and resolved multiple Google Search Console issues, including indexing, crawlability, visibility, and other search-performance-related issues. Conducted comprehensive On-Page SEO optimization across important landing pages, educational pages, blog content, and other website sections. Improved page-level SEO signals and worked on increasing page authority, domain authority, organic visibility, and search presence through sustainable SEO practices. Developed and implemented keyword research, search-intent analysis, content planning, and content optimization strategies for the German market. Managed the complete content marketing and content management process, including content planning, optimization, editing, publishing, internal linking, and ongoing content improvements. Developed link-building and Off-Page SEO strategies focused on improving website authority and strengthening organic rankings. Optimized website structure, internal linking, metadata, headings, URLs, image optimization, and other important On-Page SEO elements. Conducted ongoing competitor and SERP analysis to identify keyword gaps, content opportunities, and potential ranking improvements. Worked with German-language content while maintaining appropriate quality, relevance, search intent, and market-specific requirements.

SEO Manager & Content Strategist

MinVape • Full-time

Jan 2024 - Oct 2025 • 1 yr 9 mos

Key Responsibilities Managed the complete On-Page, Off-Page, and Technical SEO strategy. Conducted keyword research, search intent analysis, content planning, and SEO strategy development. Created, optimized, and managed website content with a strong focus on SEO, readability, search intent, and organic visibility. Managed the complete content creation and content management workflow, including content briefs, article writing, optimization, editing, and publishing. Performed technical SEO audits, website structure optimization, internal linking, crawlability, indexing, and other technical improvements. Optimized meta titles, meta descriptions, headings, URLs, image alt text, schema-related elements, and other on-page SEO factors. Handled image generation and optimization for SEO-focused website content. Developed and implemented off-page SEO and link-building strategies to improve website authority and organic rankings. Monitored keyword rankings, organic traffic, indexing, and overall SEO performance. Continuously analyzed competitors and SERPs to identify new keyword and content opportunities. Managed SEO improvements across the website from content creation to technical implementation, ensuring a complete end-to-end SEO process. Core Expertise Technical SEO | On-Page SEO | Off-Page SEO | Keyword Research | Content Strategy | Content Writing | Content Optimization | Content Management | Internal Linking | Link Building | Image Generation & Optimization | Competitor Analysis | SERP Analysis | SEO Auditing | Organic Growth

Technical SEO Project

UniAc Group • Freelance

May 2025 - Jun 2025 • 1 mo

Worked on a 1-month technical SEO project for UniAC Formazione, an education website under the UNIAC Group. Conducted a comprehensive technical SEO audit and implemented fixes for major issues including 404 errors, indexing and crawlability problems, canonical issues, H1/H2 optimization, duplicate titles, meta descriptions, image ALT tags, orphan pages, pagination, and URL indexing issues. Completed a full technical SEO cleanup and optimization to improve the website’s overall health, crawlability, and search engine performance.