RSK

Creative Director & Website Developer – FITTR

Fittr

Feb 2025 - Present • 1 yr 3 mos

As a Creative Director and Website Developer at FITTR, I was responsible for leading both the creative vision and performance-driven digital execution of marketing assets and web experiences. Key Responsibilities: Designed and developed high-converting landing pages focused on user psychology, sales optimization, and performance marketing. Implemented and configured CleverTap analytics for advanced user behavior tracking, funnel analysis, segmentation, and data-driven user experience improvements. Optimized conversion flows using behavioral insights, A/B testing strategies, and engagement analytics. Created compelling marketing posters, digital creatives, and campaign assets aligned with brand identity and performance goals. Designed investor and marketing presentation decks that clearly communicated product value, growth metrics, and strategic vision. Ensured consistent brand positioning across web, paid campaigns, and promotional materials. Collaborated with marketing and product teams to enhance user acquisition, retention, and lifecycle engagement strategies. Impact: Improved landing page engagement and conversion rates through data-backed design decisions. Enhanced user journey tracking and personalization using CleverTap automation and behavioral segmentation. Strengthened brand communication through visually cohesive and performance-oriented creative assets.