Rubait Rad

Paid Ads, Lead Generation, Tracking & Marketing Automation Manager

YICN Roofing (aka Your Insurance Claims Network) • Part-time

Apr 2025 - Present • 1 yr 1 mo

• Managed and optimized Google Ads (Search, Display) and Meta Ads (Facebook, Instagram) for local roofing lead generation • Architected a full‑funnel paid media structure (TOFU, MOFU, BOFU) using audience segmentation and intent‑based campaign mapping • Built and deployed Facebook Instant Lead Forms optimized for high‑intent service leads and CRM ingestion • Configured custom performance columns and reporting views in Meta Ads Manager to analyze funnel‑stage KPIs • Implemented and managed GoHighLevel (GHL), including pipelines, workflows, triggers, and automated follow‑up sequences • Integrated Facebook Lead Center with GoHighLevel via native and API‑based connections for real‑time lead syncing • Executed Twilio telephony migration, including number porting, inbound and outbound call routing, and CRM call tracking • Set up end‑to‑end conversion tracking to ensure accurate attribution across ad platforms and CRM events • Maintained clean, no‑fraction reporting for leads, calls, and form submissions • Conducted technical SEO audits, resolving canonical tag conflicts and indexing issues • Managed domain‑level technical SEO health for yicnroofing.com • Supported paid media creative production using AI video and content tools (HeyGen, VEO3, and related platforms) • Collaborated on landing page and funnel optimization to improve lead capture and attribution accuracy