
Rubel Mia
GA4, GTM and Facebook Conversion API Fix Tracking Expert
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Work experience
Web Analytics & Tracking Specialist
Fiverr • Freelance
Dec 2022 - Present • 3 yrs 5 mos
Detailed Work Experience Description: "As a dedicated Web Analytics and Tracking Specialist, I bridge the gap between complex data collection and actionable business insights. My core objective is to ensure that every marketing dollar is accounted for by implementing rock-solid, end-to-end tracking infrastructures. With over three years of hands-on experience in the digital ecosystem, I specialize in navigating the challenges of modern data privacy, such as ITP and ad-blockers, to provide my clients with 100% data integrity. My technical proficiency revolves around the sophisticated deployment of Google Analytics 4 (GA4). I don't just set up basic page views; I architect custom event schemas tailored to specific business goals. A significant part of my expertise lies in Server-side tracking via Google Tag Manager (GTM). By shifting tracking from the browser to a secure server container, I help businesses bypass browser limitations, improve website loading speed, and achieve superior data accuracy that standard client-side tracking simply cannot offer. For e-commerce platforms like Shopify, WordPress (WooCommerce), and custom-built sites, I implement comprehensive 'Enhanced Measurement.' This includes precise tracking of the entire customer journey—from 'View Item' and 'Add to Cart' to the final 'Purchase' event with dynamic value and currency parameters. In the realm of social media advertising, I am an expert in Facebook (Meta) Conversion API (CAPI) setup. I specialize in 'Event Deduplication' and 'Advanced Matching,' ensuring that Meta receives high-quality event signals while preventing double-counting. This process is crucial for optimizing ad spend and improving the Return on Ad Spend (ROAS). Beyond setup, I provide thorough data auditing and debugging services. I am proficient in using GTM Preview Mode, GA4 DebugView, and various browser network inspectors to identify and resolve tracking leaks or configuration errors. My goal is to empower business owners wit