Ruby

Senior Social Media Manager

Elevate Digital Marketing • Freelance

Mar 2023 - Nov 2025 • 2 yrs 8 mos

Led social media management for startups, small businesses, personal brands, and eCommerce companies across multiple industries. Designed data-driven content strategies that aligned with business goals and audience behavior. Created branded graphics using Canva, developed monthly content calendars, wrote engaging captions, and maintained a consistent brand voice across every platform. Managed Instagram, Facebook, LinkedIn, TikTok, Pinterest, X, and Google Business Profile accounts. Scheduled and published content using social media management tools while ensuring timely delivery and platform optimization. Monitored campaign performance, analyzed engagement, reach, impressions, and audience growth to improve future content strategies. Curated educational, promotional, and community-focused content that increased organic visibility and strengthened customer relationships. Responded to comments and messages, supported community management, researched competitors, identified content opportunities, and stayed updated with platform trends. Collaborated with business owners to build consistent online branding and improve digital presence through strategic planning, content optimization, and performance reporting. Delivered monthly analytics reports with actionable recommendations that supported long-term organic growth.

Social Media Marketing Specialist & UGC Content Creator

VaynerMedia • Freelance

Aug 2019 - Dec 2022 • 3 yrs 4 mos

Collaborated with cross-functional marketing teams to support multi-platform social media campaigns for consumer-focused brands. Developed content strategies tailored to audience behavior and platform best practices across Instagram, TikTok, Facebook, LinkedIn, Pinterest, and YouTube. Produced, scripted, and edited high-performing short-form video content for TikTok and Instagram Reels that aligned with brand objectives and current social media trends. Designed engaging Canva graphics, maintained cohesive visual branding, and created content that strengthened audience engagement and organic visibility. Planned and managed editorial calendars, coordinated publishing schedules, and optimized content distribution to ensure consistent brand presence across multiple channels. Monitored campaign performance using analytics, identified growth opportunities, and refined content strategies based on audience insights and engagement metrics. Researched emerging trends, competitor activity, and user-generated content opportunities to keep campaigns relevant and increase community interaction. Worked closely with creative and marketing teams to deliver content that supported brand awareness, customer engagement, and long-term organic growth.