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Ruby Florence
@rubycreatives
Squarespace Website Design, Shopify Website Development, Website Development
United Kingdom
English, French, Spanish
About me
Hi, I am Ruby,
a professional Squarespace Designer and Shopify Website Developer with 8+ years of experience building high-performing education, business and e-commerce websites. I specialize in Squarespace and Shopify website design, redesign, custom themes, app setup, and performance optimization. I create visually compelling, conversion-focused, mobile-friendly websites that enhance brand identity and drive sales. My approach combines clean design, strategy, and attention to detail to deliver tailored solutions for lasting business growth.
Let's build your brand for success today.
Skills
Ruby Florence
Offline •
Average response time: 1 hour
See my services
Shopify
I will build luxury shopify watch store, design fashion website, redesign shopify store
Squarespace
I will build squarespace website, design or redesign squarespace website development
Portfolio
Work experience
Website Development
Freelance Web Designer • Freelance
May 2017 - Present • 9 yrs 2 mos
Over the past 8+ years, I've worked as a self-employed Squarespace and Shopify website developer, helping startups and established brands build, scale, and optimize their eCommerce presence. I specialize in Squarespace and Shopify website development that's visually compelling, strategically structured, and built to convert. My expertise covers Squarespace design and redesign, Shopify theme customization, app integration, and performance optimization. I build fully responsive stores that feel seamless across every device while keeping brand identity front and center. Working freelance means I sit close to the problem. I've helped clients turn underperforming stores into modern, high-converting eCommerce platforms on both Squarespace and Shopify, reworking UX/UI, tightening page speed, fixing navigation, and applying SEO that moves the needle. I also build custom Squarespace themes and Shopify theme customizations for every business, so sites stay flexible and scale as brands grow, while app integrations automate workflows and improve customer engagement. Every project runs on clean design, technical precision, and decisions backed by real data. I take time to understand what a client needs before building. That's built a track record I'm proud of, delivering Squarespace and Shopify website development that helps brands get seen, convert better, and grow revenue that lasts.
