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English
$
USD
I will create your brand strategy, positioning and messaging framework
Rushabh P
About this gig
Most brands do not have a design problem or an ads problem. They have not decided what they stand for, so every post, ad and pitch says something slightly different.
I fix that. I look at your category and your competitors, find the one thing your brand can own, and write it down in a form your team, designers and agencies can use.
What you get
Basic: positioning statement, who you are for, and three message pillars.
Standard: everything in Basic, plus a review of five competitors, your brand promise, tone of voice and tagline options.
Premium: a full brand platform. Category research, audience insight, positioning, brand story, messaging for each audience, tone of voice, taglines and a 45 minute walkthrough call.
How I work
You fill a short brief. I come back with questions if anything is unclear. You get a clean PDF, not a pile of slides.
About me
8 years agency side, most recently Brand Services Director at Leo Burnett India. Strategy for LinkedIn, Dolby, Meta, Honda and Birla Estates, across tech, finance, FMCG, auto and real estate.
Get to know Rushabh P
Rushabh P
Brand and Marketing Strategist, ex Leo Burnett
- FromIndia
- Member sinceSep 2016
Languages
English, Hindi
I have spent 8 years on the agency side. Brand Services Director at Leo Burnett India, Senior Account Manager at Tonic Worldwide and The Glitch, Account Director at Wirality. Over $15M in billings across Dolby, LinkedIn, Meta, Honda, MobiKwik, Kotak and about fifty other brands in India, Qatar and the UK.
Now I work independently. I write the strategy myself and bring in a production team I trust when the work needs making.
Tell me what you are selling and to whom. I will tell you what I would do.
My Portfolio
Other Marketing Strategy Services I Offer
FAQ
Do you design the logo?
No. This is the thinking a designer works from. I can recommend one, or build the identity with my team as a custom offer.
Have you worked in my industry?
Possibly. I have worked across tech, finance, FMCG, auto, real estate, pet food, apparel, travel and more. If not, I research it. Coming in fresh often shows which category habits are worth breaking.
Is this right for a brand that has not launched yet?
Yes. It is cheaper to decide what you stand for before launch than after.
What do you need to get started?
Your website and socials, what you sell and at what price, who buys it today, three competitors, and what has not worked so far.
Can you help with execution?
Yes. I work with a production and content team for design, social and video. Ask for a custom offer once the strategy is done.
