
Russ I.
Airtable and AI expert 4 years turning chaos into automations that save money
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Portfolio
Work experience
AI automation expert: Airtable, Claude, Make. AI automation expert: Airtable, Claude, Make.com & n8n. Built for ecommerce & product businesses. Save 20+ h/week, cut manual work by 80%.
Upwork • Freelance
Feb 2022 - Present • 4 yrs 3 mos
Independent AI automation consultant specializing in ecommerce and product businesses. I design and build end-to-end workflow systems using Airtable, Make.com, n8n, and Claude that eliminate manual operations and let businesses scale without adding headcount. Services delivered: • Order flow automation — connecting sales channels, inventory, fulfillment, and notifications into one seamless system • Product customization workflows — capturing, routing, and tracking custom orders without email chaos • AI-powered processing — using Claude to handle data extraction, classification, and decision-making inside automation pipelines • Airtable system architecture — custom bases, relational structures, and interfaces that replace spreadsheet chaos • Make.com and n8n integration builds — connecting 50+ tools including Shopify, WooCommerce, CRMs, ERPs, and communication platforms Typical results across client projects: 20+ hours saved per week, 80% reduction in processing errors, order-to-fulfillment time cut by more than half. 4 years. Dozens of product and ecommerce businesses systematized.
Head of Operations
Rozetka • Full-time
Feb 2020 - Feb 2022 • 2 yrs
Led operations for one of Ukraine's ecommerce platforms, managing an 80-person department across order processing, fulfillment, product customization flows, and internal reporting. Key achievements: • Built end-to-end automation for order processing workflows, reducing manual handling time from days to overnight runs — zero human touchpoints for routine operations • Automated product customization request handling, eliminating lost orders and email bottlenecks across the team • Implemented automated fulfillment handoff systems that cut processing errors by 80% and saved the team 20+ hours per week • Designed and deployed internal reporting automation, replacing manual weekly reports with real-time dashboards • Scaled the department from reactive to proactive operations — the team spent less time on busywork and more on growth This role is where I learned that operations at scale only work when they run themselves. Every automation system I build today is grounded in what I built and tested managing 80 people.