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russ_bin

Russ B

@russ_bin

Organic Social Media Growth Partner and Content Strategist

Vietnam
Vietnamese, English
About me
Hi, I’m Russ - an Organic Social Media Manager & Content Strategist with a BA in Public Relations. I help founders and brands scale organic visibility with $0 ad spend. Recently, I grew an Instagram account from 11.1K to 897.8K monthly views (80.9x growth, 437K+ reach) in 6 months using high-retention content systems. ✦ WHAT I DELIVER: • Full Social Media Management (Instagram, LinkedIn, FB) • 30-Day Content Calendars with custom graphics & copy • Organic Reels & Viral Carousel Engines • Meta Business Suite performance reports 5.0★ rated partner. Message me to scale your brand!... Read more

Skills

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russ_bin
Russ B
Offline • 
Average response time: 7 hours

See my services

Social Media Management
I will be your social media marketing manager
From$80 / projectMore details
Brand Style Guides
I will design a cohesive brand identity and visual style guide
From$65 / projectMore details

Portfolio

Work experience

Upwork

Social media manager

Upwork • Freelance

Apr 2023 - Present • 3 yrs 7 mos

Planned, produced, and executed end-to-end organic social media growth strategies for international founders, e-commerce stores, and creators. Key Achievements & Responsibilities: ✦ Scaled an Instagram account from 11.1K to 897.8K monthly views (80.9x organic growth, 437K+ reach) in 6 months with $0 ad spend. ✦ Developed monthly 30-day Content Calendars featuring high-retention carousels, short-form video hooks, and conversion-focused copywriting. ✦ Conducted target persona research, competitor gap analysis, and niche-specific hashtag/SEO categorization. ✦ Managed routine publishing rhythms and community engagement across Instagram, Facebook, and LinkedIn. ✦ Monitored performance metrics via Meta Business Suite, providing actionable monthly reporting dashboards and continuous strategy optimization. ✦ Maintained an absolute 5.0/5.0 client satisfaction rating across all contracts.