AdAffluent.

Founder & CEO @AdAffluent — Amazon PPC Management Agency

Amazon.com • Full-time

Oct 2024 - Present • 1 yr 11 mos

AdAffluent is the Amazon PPC agency for private-label sellers spending five figures a month on ads who still can't tell which campaigns actually make them money. THE PROBLEM WE SOLVE: High ACOS is almost never a bidding problem — it's a structure-and-waste problem. In nearly every account we audit, 30–50% of ad spend is going to search terms the seller has never seen, while nobody can answer the only question that matters: which SKUs are profitable after fees, PPC, returns and COGS? THE ACOS-TO-PROFIT ENGINE: Pillar 1 — Stop the Bleed (Days 1–14) → Analyze 60-day bulk data and expose 30–50% wasted spend → Apply 80/20 SKU economics to separate real winners from cash-bleeders Pillar 2 — Rebuild the Engine (Days 15–45) → Kill keyword silos and rebuild into single-intent campaigns — no more broad, phrase and exact jammed together confusing the algorithm → Clean match-type discipline and SP/SB/SD separation so every dollar is traceable Pillar 3 — Compound the Profit (Days 45–90) → Harvest converting search terms into manual-exact campaigns → Weekly bid optimization and dayparting across SP, SB & SD → Custom AMC audiences (cart abandoners, repeat buyers, competitor shoppers) → Profit-focused reporting dashboard — true profit-per-SKU, not ACOS vanity metrics RESULTS: ✦ $2.1M+ in managed ad spend across 35+ brands (5 years in Amazon advertising) ✦ $20M+ in combined client revenue ✦ 30%+ of wasted ad spend eliminated ✦ 20–40% sales growth typical in 60–90 days ✦ Clients include Cape Robbin Inc, Zagarello, Miko Hardware, Fin hairworks and growing Amazon brands THE GUARANTEE: We cut your ACOS 20–50% in 90 days while holding or growing sales — without aggressive ad-spend increases — or the management fee is refunded.

Amazon PPC Strategist & Manager

CapeRobbin Inc • Freelance

Mar 2024 - Sep 2024 • 6 mos

Led Amazon PPC strategy for Cape Robbin, a major fashion footwear brand with 200+ SKU variations. KEY RESULTS: ✦ Managed $100K+/month ad spend — largest footwear account in my portfolio ✦ 18% revenue boost in first 30 days ($514K → $610K) ✦ Maintained ACOS under 40% while scaling aggressively ✦ 90% budget on new-to-brand customer acquisition (not branded defense) WHAT I LEARNED: This role shaped the PersonaPulse methodology. Managing 200+ variations taught me that keyword optimization fails at scale — you need persona-based campaign structures to handle footwear complexity. The strategies I developed here became the foundation for AdAffluent.