I will audit your app, newsletter or podcast ad revenue and pricing

L
leefrankl
L
leefrankl
Lee F

About this gig

I ran direct ad sales at a top gay dating app for eight years. I grew the annual revenue from $75K to $4.8 million by building a base of healthcare advertisers that valued the audience. Before that I was an independent media ad sales consultant, regional director for a national publisher, general sales manager for an alt weekly, and more. I've built sustainable ad revenue departments by understanding the KPIs that advertisers use to judge publishers.


I'm looking to assist apps, publications, newsletters, and podcasts with a solid audience but disappointing ad revenue. You send me your rate card, media kit, audience numbers, and current advertiser profile. I'll show you how to sell your ads, price your campaigns, and monetize your audience without alienating it.

Get to know Lee F

Lee F

Ad Revenue and Sales Consultant

  • FromUnited States
  • Member sinceSep 2026
  • Languages

    English
I ran direct ad sales at a top gay dating app company for eight years, growing annual revenue from $75K to $4.8 million with advertisers that were primarily healthcare. Before that I was a senior physician recruiter, an independent media ad sales consultant, regional director for a national publisher, and general sales manager for an alt weekly. I work with apps, publications, newsletters, and podcasts on ad revenue: audits, rate cards and media kits, and direct sales strategy. I also build sales playbooks for small companies, and LGBTQ media plans for advertisers and agencies.

Related tags