Shahrukh

Brand Marketing Manager

The Jacket Maker • Full-time

Jan 2024 - Present • 2 yrs 4 mos

CRM & Retention: Overhauled CRM by replacing bulk sends with segmented, behavior-driven flows. Improved deliverability to 84%, reduced spam/bounce rates, and boosted open rates by 200%+. Designed 60+ promotional newsletters, 17 SMS campaigns, and new post-purchase and abandonment flows that drove retention and repeat sales. CRM contributed to at least 20% of monthly revenue. Performance Marketing: Delivered 4–10x ROAS across branded and non-branded traffic on Meta and Google Ads while reducing CPCs by 6%. Scaled paid channels to contribute 40% of annual revenue through structured budget management, creative testing, and UGC development. PR & Community Marketing: Secured earned media in 15+ global publications including Vogue, GQ, Forbes, and CNN Underscored, with multiple dedicated features. Built journalist outreach systems, re-engaged past leads, and refined processes for consistent high-value coverage. Celebrity Marketing: Introduced and scaled the celebrity channel, achieving 20+ endorsements through structured gifting, streamlined approvals, and ROI-focused tracking. Channel Expansion: Launched WhatsApp Marketing and Video Commerce as new engagement drivers, creating fresh touchpoints that improved interaction and conversions. Brand Development & Creative: Directed sub-brand launches and product identity creation, from naming and design systems to campaign creative. Led homepage redesigns, Shopify UI/UX upgrades, and international site migrations to ensure cohesive brand presence across regions. Produced brochures, B2B catalogs, and print collateral supporting sales and corporate gifting. B2B Growth: Supported corporate gifting programs by segmenting leads, tailoring outreach, and implementing structured follow-ups. Developed client collateral that improved engagement and conversions. Leadership & Execution: Built quarterly marketing calendars and campaign playbooks. Coordinated weekly cross-team meetings, onboarded new hires, and managed execution standards ac