I will create your brand positioning and content strategy


About this gig
Most small D2C brands skip straight to posting content without ever answering: who exactly is this for, and why should they care?
I build brand positioning and content strategy from the ground up audience personas, a clear positioning statement, and content pillars that actually connect to it, not just a random content calendar. I developed this process through a full case study on a D2C skincare brand (positioning, personas, campaign concepts, content direction), and I now apply the same thinking live on my own growing content account.
What you get:
- A clear positioning statement and 1-2 audience personas
- 3-4 content pillars tailored to your brand and audience
- Sample content ideas/campaign concepts to show the strategy in action
Best for early-stage or small D2C brands that need direction before they scale content spend. Send me a bit about your brand and I'll get started.
Get to know Saadia Beg
Brand Strategy and Pinterest Marketing Specialist
- FromIndia
- Member sinceOct 2026
Languages
English
FAQ
Do you need my brand guidelines to start?
Not necessarily, if you have brand guidelines, I'll use them. If not, I'll ask a few quick questions upfront to understand your brand's direction before starting.
How many revisions are included?
Each package includes revisions based on your tier — Basic includes 1 round, Standard and Premium include 2, so we can refine the direction together.
Can you help an early-stage startup with no existing brand yet?
Yes — this gig is especially suited for early-stage brands. I'll help you build positioning and direction from scratch, not just refine something that already exists.

