Sabrina O.

Social Media Manager & Content Creator

Sabrina Ortolani • Freelance

Jun 2024 - Present • 1 yr 11 mos

Support small and sustainable brands in building their online presence through tailored social media strategies and impactful visual content, driving engagement and supporting company goals.

Marketing Manager

Raccoon Media Group • Freelance

Nov 2025 - Mar 2026 • 4 mos

• Achieved 35.34% YoY growth in visitors • Achieved 40% growth in TikTok organic engagement at Raccoon Media Group and delivered a cost-efficient paid campaign at £4.75 CPM. • Create and approve copy and visual assets for social media, email campaigns, and marketing materials. • Plan, deliver, and report on organic and paid social media campaigns across multiple platforms achieving 28% growth on Instagram followers and 33% on TikTok followers. • Conduct market research and analyse performance data to inform marketing strategy. • Coordinate workloads with the marketing assistant, ensuring tasks are prioritised and delivered on time.

Senior Marketing Executive

Innovation Zero • Freelance

Mar 2025 - Aug 2025 • 5 mos

• Lead multi-channel campaigns to drive brand awareness, engagement, and lead generation • Manage digital content across channels, aligned to campaign phases and audience needs • Coordinate marketing, design digital assets and edit event videos using Adobe Creative Suite • Analyse and report on content performance, using insights to inform campaign strategy and support continuous optimisation