Sabrina O.

Social Media Manager & Content Creator

Sabrina Ortolani • Freelance

Jun 2024 - Present • 2 yrs 1 mo

Support small and sustainable brands in building their online presence through tailored social media strategies and impactful visual content, driving engagement and supporting company goals.

Marketing Manager

Raccoon Media Group • Freelance

Nov 2025 - Mar 2026 • 4 mos

• Achieved 35.34% YoY growth in visitors • Achieved 40% growth in TikTok organic engagement at Raccoon Media Group and delivered a cost-efficient paid campaign at £4.75 CPM. • Create and approve copy and visual assets for social media, email campaigns, and marketing materials. • Plan, deliver, and report on organic and paid social media campaigns across multiple platforms achieving 28% growth on Instagram followers and 33% on TikTok followers. • Conduct market research and analyse performance data to inform marketing strategy. • Coordinate workloads with the marketing assistant, ensuring tasks are prioritised and delivered on time.

Senior Marketing Executive

Innovation Zero • Freelance

Mar 2025 - Aug 2025 • 5 mos

• Lead multi-channel campaigns to drive brand awareness, engagement, and lead generation • Manage digital content across channels, aligned to campaign phases and audience needs • Coordinate marketing, design digital assets and edit event videos using Adobe Creative Suite • Analyse and report on content performance, using insights to inform campaign strategy and support continuous optimisation