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Safi Hassan
@safi_hassan062
Market Research, ICP and GTM Strategist
Pakistan
English
About me
I help B2B founders and early-stage teams make better market and product decisions through structured research and practical strategy.
My work includes market research, competitor analysis, market sizing, ICP development, product discovery, and go-to-market planning. In a 561-hour market-intelligence engagement, I turned complex data into actionable personas, industry priorities, positioning, and outreach recommendations.
Skills
Safi Hassan
Offline •
Average response time: 1 hour
See my services
General Online Research
I will conduct b2b market research and competitor analysis
Portfolio
Work experience
Market Research and GTM Consultant
Knobin Digital • Part-time
Sep 2024 - Apr 2025 • 7 mos
Supported Knobin Digital in researching and developing the commercial strategy for a data-intelligence service that transforms fragmented public data into actionable business insights. Across a 561-hour engagement, I conducted market and industry research, market sizing, opportunity analysis, industry prioritization, competitive analysis, and ICP and buyer persona development. I translated the findings into target segments, value propositions, account-targeting recommendations, and a practical go-to-market strategy, including LinkedIn prospecting and content-led outreach.
