Sajal Eahsan

Meta Ads Manager

one-pets-top • Freelance

Jan 2024 - May 2024 • 4 mos

Tasks to be carried out 1. Initial Preparation (Launch Phase): Analysis and Strategy: Study the target market in France and Belgium. Define campaign objectives: conversion. Conduct analysis of competitors & market trends. Content Creation: Design attractive advertising visuals (images, videos, carousels). Write convincing advertising texts adapted to the target audience. Collaborate with the creative team to ensure content is aligned with the brand. Configure Facebook advertising account. 2. Campaign Launch: Creation of Campaigns: Define campaign parameters (goals, budget, schedule). Segment and define target audiences based on geography, interests, and behaviors. Set up ad sets with different visuals and messages for A/B testing. On-line : Launch advertising campaigns on Facebook. Ensure all advertisements are correctly configured and delivered. 3. Daily Management: Performance Monitoring: Track key performance indicators (KPIs) such as cost per click (CPC), click-through rate (CTR), impressions, and conversions. Quickly identify and resolve any technical or performance issues. Engagement with the Audience: Reply to comments and messages on advertisements. Interact with users to encourage engagement and answer questions. 4. Weekly Management: Analysis and Optimization: Analyze campaign performance data. Adjust budgets, bids, and audiences based on performance. Perform A/B tests to optimize visuals, texts and audiences. Performance Reports: Prepare a weekly performance report for the marketing team. Propose recommendations based on the data collected. Tools : Facebook Ads Manager Google Analytics Graphic design tools (Adobe Photoshop, Canva, etc.) Data analysis tools (Excel, Google Sheets) SKILLS : Excellent knowledge of the Facebook Ads platform. Strong analytical skills. Creativity to design attractive visuals and messages. Ability to work independently and in a team. Good written and oral communication in French.

Senior Content Developer

10Ways Web Properties • Full-time

Mar 2022 - Jul 2023 • 1 yr 4 mos

Job Responsibilities: 1. Strategize and create high-quality, diverse content. 2. Manage editorial calendar and guide content creators. 3. Optimize content for SEO and audience engagement. 4. Coordinate distribution across platforms for maximum reach. 5. Stay informed about industry trends and ensure content accuracy. 6. Use analytics to track performance and collaborate with teams. 7. Implement monetization strategies and build a sense of community. 8. Embrace innovation for new content formats and maintain brand voice.

Upazilla Co Ordinator

E-bangladesh ltd. • Full-time

Nov 2021 - Feb 2022 • 3 mos

Job Responsibilities: 1. Market Expansion: a. Identify opportunities for market expansion. b. Develop strategies to increase business presence in the district. 2. Vendor Management: Coordinate with vendors, negotiate terms, and manage partnerships. 3. Logistics and Supply Chain: Oversee district logistics and ensure efficient product delivery. 3. Sales and Revenue Growth: Collaborate on sales strategies and achieve revenue targets. 4. Customer Service: Address customer inquiries and enhance overall customer experience. 5. Data Analysis and Reporting: Analyze sales data and generate performance reports. 6. Team Leadership: Supervise and motivate district-based teams. 7. Compliance and Regulations: Ensure compliance with local regulations. 8. Marketing and Promotions: Implement district-specific marketing and promotional activities. 9. Quality Assurance: Monitor product quality and address quality issues. 10. Partnership Development: Establish and nurture partnerships with local businesses.