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Sajida Anwar
@sajidaanwar8
UGC Ads and Influencer Marketing Director
Pakistan
Urdu, English
About me
Are you ready to scale? 🚀 I’m Asad, a Senior Influencer Marketing & UGC Specialist with 8+ years of experience helping DTC, e-commerce, beauty, and healthcare brands scale.
I specialize in high-converting UGC ad campaigns, active creator whitelisting, and leveraging my global network of 25k+ vetted creators. Having managed campaigns for Concept Global and Hollywood Lash Company, I know how to design creative briefs, handle tight rate negotiations, and maximize direct-response ROI.
Let's stop wasting your ad spend. Send a message to scale your brand globally today!
Skills
Sajida Anwar
Offline •
Average response time: 1 hour
See my services
Influencer Management
I will manage your influencer marketing campaign from outreach to reporting
Shoutouts & Promotion
I will find and contact instagram influencers for your brand
Portfolio
Work experience
Influencer & Creator Marketing Specialist
Upwork • Freelance
May 2024 - Present • 2 yrs 2 mos
Built a proprietary global database of 25,000+ vetted creators across TikTok, Instagram, and YouTube. Strategized and managed high-performance influencer marketing and content-sourcing campaigns for global startups, e-commerce giants, and digital agencies. Designed high-converting UGC scripting, creative briefs, whitelisted ad funnel setups, and advanced creator whitelisting structures.
Senior Influencer & UGC Marketing Manager
Hair Jikoo • Full-time
May 2024 - May 2026 • 2 yrs
Recruited and vetted 300+ high-quality UGC creators optimized for high-converting social media Ads and creator whitelisting campaigns. Identified, onboarded, and managed an active network of 600+ micro and mid-tier influencers across diverse brand portfolios. Owned end-to-end campaign logistics, from brief development and creative direction to full content management, output tracking, and performance data reporting to optimize active ROAS.
